Areas of Expertise

  • Market research, media buying, and advertising rate negotiations to maximize exposure and return-on-investment. Includes negotiating added value with the media buys that can result in significant levels of additional media exposure at no extra cost to the client. 
  • Publication development in the writing/technical editing, design, and printing of published materials – corporate logos, advertisements, brochures, website content, social media implementation, newsletters, annual reports, promotional pieces, and magazine articles. 
  • Prior winner of Silver and Bronze Addy Awards in the Knoxville Advertising Federation Competition between the best marketing/public relations firms in the greater Knoxville area.
  • Press relations/publicity – Obtaining media coverage for clients on a local, regional, and/or national basis.
  • Writing and production of radio and TV commercials.
  • Implementation of social media strategies.
  • Expertise in designing direct mail campaigns that will appeal to the targeted markets and provision of market research to secure the most strategic demographic targets. Pieces can be designed to be multi-functional to conserve budgeted funds.
  • Development of tracking mechanisms to measure the results of dollars spent on advertising and promotional efforts.
  • Internal and external public relations programs to retain/recruit employees and secure new business.
  • Multi-skilled team that includes professionals with expertise in graphic design, market research, printing, website development, advertising, and radio/TV production.

Aleex maintains an active role in the greater Knoxville community and is involved in numerous professional and community organizations:  Knoxville Area Chamber Partnership, Business Network International (BNI), Knoxville Association of Women Executives, Farragut Chamber of Commerce, Arts and Culture Alliance, Knoxville Museum of Art, Fountain City Art Center, Alliance Francaise, and Knoxville Symphony.

She is also an Impressionist artist, and her original oils have been exhibited in Giverny, France (home of Monet’s Gardens), Northern Italy, and Tuscany.  Aleex enjoys playing classical piano music and has served President of the Tennessee Federation of Music Clubs from 2009-2013. She attributes her success to having a positive, energetic attitude toward getting things done. 

PHONE: 865.691.6083 FAX: 865.690.3770
1528 Britling Drive Knoxville, TN 37922

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